AI-powered Customer Experience: Enhancing Engagement and Satisfaction

AI, customer experience, chatbots, personalization, sentiment analysis, behavioral analytics, customer service, engagement, satisfaction

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Online/ e-LMS
Self Paced
3 months


AI-powered Customer Experience: Enhancing Engagement and Satisfaction is an 8-week course designed for M.Tech, M.Sc, and MCA students, as well as E0 & E1 level professionals in IT and related sectors. The course covers the use of AI in customer service chatbots, recommendation systems, sentiment analysis, and more, providing participants with practical skills and theoretical knowledge to implement AI-driven enhancements in customer experience.


This course aims to transform customer experience across various industries by leveraging artificial intelligence to enhance interactions, personalize services, and improve customer loyalty.

Program Objectives

  • Deep Understanding of AI Applications: Gain a thorough understanding of how AI can be applied to enhance customer experience.
  • Hands-On Skills: Acquire practical skills in deploying AI tools for personalization and customer interaction.
  • Innovative Solutions Development: Learn to develop innovative solutions that address real-world customer experience challenges.

Program Structure

Module 1: Introduction to AI in Customer Experience

  • Section 1.1: Understanding AI Basics
  • Section 1.2: Overview of Customer Experience (CX)
  • Section 1.3: The Intersection of AI and CX
  • Section 1.4: Current Trends and Future Predictions

Module 2: Tools and Technologies

  • Section 2.1: Key AI Technologies in CX
  • Section 2.2: Platforms and Tools Overview
  • Section 2.3: Integrating AI Tools into Existing Systems
  • Section 2.4: Case Studies: Successes and Failures

Module 3: Data Management and Analytics

  • Section 3.1: Data Collection Methods
  • Section 3.2: Data Analysis Techniques
  • Section 3.3: Generating Insights from Customer Data
  • Section 3.4: Privacy and Ethical Considerations

Module 4: Personalization Strategies

  • Section 4.1: Understanding Customer Behavior
  • Section 4.2: AI-driven Personalization Techniques
  • Section 4.3: Implementing Personalization at Scale
  • Section 4.4: Evaluating Personalization Effectiveness

Module 5: Enhancing Customer Interactions

  • Section 5.1: Chatbots and Virtual Assistants
  • Section 5.2: AI in Customer Support
  • Section 5.3: Real-time Problem Solving with AI
  • Section 5.4: Feedback and Continuous Improvement

Module 6: Project and Implementation

  • Section 6.1: Designing an AI-CX Project
  • Section 6.2: Project Implementation Stages
  • Section 6.3: Monitoring and Evaluation
  • Section 6.4: Scalability and Future Growth

Participant’s Eligibility

  • M.Tech, M.Sc, and MCA students in IT, Computer Science, and related fields.
  • Professionals in BFSI, IT services, consulting, and KPO looking to enhance customer experiences through AI.

Program Outcomes

  • Enhanced Customer Engagement: Ability to use AI to significantly improve how businesses interact with customers.
  • Personalization Expertise: Skills in customizing customer experiences to increase satisfaction and loyalty.
  • Strategic Implementation: Competence in planning and executing AI strategies that transform customer experience.

Fee Structure

Standard Fee:           INR 10,998           USD 198

Discounted Fee:       INR 5499             USD 99





Program Assessment

Certification to this program will be based on the evaluation of following assignment (s)/ examinations:

Exam Weightage
Mid Term Assignments 20 %
Final Online Exam 30 %
Project Report Submission (Includes Mandatory Paper Publication) 50 %

To study the printed/online course material, submit and clear, the mid term assignments, project work/research study (in completion of project work/research study, a final report must be submitted) and the online examination, you are allotted a 1-month period. You will be awarded a certificate, only after successful completion/ and clearance of all the aforesaid assignment(s) and examinations.

Program Deliverables

  • Access to e-LMS
  • Real Time Project for Dissertation
  • Project Guidance
  • Paper Publication Opportunity
  • Self Assessment
  • Final Examination
  • e-Certification
  • e-Marksheet

Placement Assistance

  • Career Development: Guidance on career advancement in AI and customer experience fields.
  • Industry Connections: Access to a network of professionals and experts in AI and customer relationship management.
  • Corporate Engagement: Insights from and partnerships with leading companies implementing AI in customer experience.

Future Career Prospects

  • Customer Experience Strategist: Specialize in using AI to design and implement customer experience strategies.
  • AI Solutions Architect: Develop complex AI architectures that enhance customer interactions.
  • Customer Insights Analyst: Utilize AI tools to analyze customer data and generate actionable insights.

Enter the Hall of Fame!

Take your research to the next level!

Publication Opportunity
Potentially earn a place in our coveted Hall of Fame.

Centre of Excellence
Join the esteemed Centre of Excellence.

Networking and Learning
Network with industry leaders, access ongoing learning opportunities.

Hall of Fame
Get your groundbreaking work considered for publication in a prestigious Open Access Journal (worth ₹20,000/USD 1,000).

Achieve excellence and solidify your reputation among the elite!


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