Aim

AI in the Creative Arts teaches how to use AI tools for writing, design, music, video, and storytelling. Learn prompt workflows, editing pipelines, ethics, and portfolio projects for real creative output.

Program Objectives

Creative AI Basics: how generative models work and limits.
Prompting: style control, iteration, and feedback loops.
Text Creation: scripts, poems, ads, brand voice, story outlines.
Image Design: concepts, moodboards, posters, product visuals.
Audio/Music: ideas, lyrics, sound design concepts (tool-based).
Video: storyboard, shot lists, captions, edits (workflow view).
Ethics: copyright, consent, attribution, and deepfake risks.
Capstone: build a creative portfolio using AI.

Program Structure

Module 1: Creative AI Foundations

Where AI helps: ideation, drafts, variations, editing, personalization.
Workflows: brief → prompts → outputs → refine → final.
Quality control: references, constraints, style guides.
Common issues: hallucinations, artifacts, sameness.

Module 2: Prompting for Creative Control

Prompt structure: goal, audience, tone, format, constraints.
Iteration: critique prompts and revision loops.
Style control: voice, mood, pacing, brand consistency.
Prompt libraries and reusable templates.

Module 3: AI for Writing (Stories, Scripts, Copy)

Story: character, plot beats, dialogue, scene writing.
Scriptwriting: logline, synopsis, screenplay formatting (intro).
Marketing copy: headlines, product descriptions, email drafts.
Editing: clarity, tone, structure, fact checks (workflow).

Module 4: AI for Visual Design (Images + Branding)

Design briefs: moodboards, palettes, layout ideas.
Image generation prompts: composition, lighting, style keywords.
Brand assets: posters, thumbnails, social creatives (workflow).
Quality: consistency, typography checks, and revisions.

Module 5: AI for Audio & Music (Workflow View)

Creative direction: genre, tempo, mood, references.
Lyrics and songwriting support.
Voice and narration: scripts, pacing, pronunciation notes.
Sound design: cues, ambience, and transitions (concepts).

Module 6: AI for Video & Content Production

Storyboards and shot lists with AI support.
Short-form content planning: hooks, captions, CTAs.
Editing support: highlights, summaries, transcripts.
Workflow: pre-production → production → post.

Module 7: Ethics, Copyright & Responsible Use

Copyright basics and licensing awareness.
Consent, likeness, and deepfake prevention.
Attribution and transparency in client work.
Safety: avoiding harmful or misleading content.

Module 8: Portfolio Building & Delivery

Choosing a niche: writing, design, music, video, or mixed.
Packaging work: case studies, before/after, prompt logs.
Client-ready workflow: briefs, timelines, feedback, revisions.
Presenting work: pitch deck and online portfolio basics.

Final Project

Pick a track: writing, design, audio, video, or multi-format campaign.
Create 5–8 portfolio pieces with a consistent theme/brand.
Deliverables: portfolio pack + process notes + prompt library.

Participant Eligibility

Students, creators, designers, writers, and marketers
Beginners (no coding needed)
Anyone building creative content faster with AI

Program Outcomes

Create text, visuals, and multimedia content using AI workflows.
Control style and quality through structured prompting.
Build a portfolio with documented process and ethics checks.

Program Deliverables

e-LMS Access: lessons, templates, prompt packs.
Creative Toolkit: briefs, style guides, workflow checklists.
Capstone Support: feedback and review.
Assessment: certification after portfolio submission.
e-Certification and e-Marksheet: digital credentials on completion.

Future Career Prospects

AI Content Creator
Creative Technologist (Entry-level)
AI-Assisted Designer
Marketing Content Specialist

Job Opportunities

Media/Marketing: content studios, agencies, social teams.
Design: branding, UI creatives, product visuals.
Entertainment: writing rooms, pre-production, post-production support.
Startups: rapid content production and brand building.

Variation	E-Lms, Video + E-LMS, Live Lectures + Video + E-Lms

Achieve Excellence & Enter the Hall of Fame!

Elevate your research to the next level! Get your groundbreaking work considered for publication in prestigious Open Access Journal (worth USD 1,000) and Opportunity to join esteemed Centre of Excellence. Network with industry leaders, access ongoing learning opportunities, and potentially earn a place in our coveted

Hall of Fame.

Achieve excellence and solidify your reputation among the elite!

AI

AI in the Creative Arts Course

Course Overview

Aim

Program Objectives