New Year Offer End Date: 30th April 2024
7222037 6
Program

Writing for Impact: Enhancing Medical Communication in the Digital Age

Medical Writing, Career Advancement, Effective Communication, Writing Skills, Research Skills, Ethical Guidelines, Regulatory Compliance, Collaboration, Networking, Professional Development, Academic Writing, Scientific Literature, Evidence-Based Writing, Portfolio Building, Healthcare Communication.

About Program:

The Writing for Impact: Enhancing Medical Communication in the Digital Age program is designed to equip healthcare professionals, researchers, and communicators with the skills needed to effectively convey medical information in digital contexts. Through a comprehensive curriculum, participants learn to navigate the nuances of digital communication channels, including online articles, social media platforms, blogs, and patient education materials. The program emphasizes audience understanding, ethical considerations, and practical techniques for crafting engaging and accurate content tailored to diverse audiences, ensuring that participants can communicate effectively in today’s rapidly evolving digital landscape.

Utilizing a variety of interactive teaching methods such as lectures, workshops, case studies, and hands-on exercises, the program provides participants with practical experience in applying communication strategies and techniques. By honing their skills in clear and concise writing, audience targeting, visual communication, and digital platform utilization, participants are better prepared to meet the challenges of communicating medical information effectively in the digital age. The program’s focus on ethical guidelines ensures that participants understand the importance of accuracy, transparency, and professionalism in medical communication, fostering a commitment to responsible and impactful communication practices.

Aim:

The aim of the “Writing for Impact: Enhancing Medical Communication in the Digital Age” program is to equip participants with the knowledge, skills, and strategies necessary to communicate medical information effectively and ethically in today’s digital landscape. Through comprehensive training and practical exercises, the program aims to empower healthcare professionals, medical researchers, and communicators to craft compelling and accessible content that engages diverse audiences, fosters understanding, and drives positive impact in healthcare decision-making, patient education, and public health initiatives.

Program Objectives:

  • Develop a comprehensive understanding of medical writing as a profession and the key roles and responsibilities of a medical writer
  • Master the art of conducting efficient literature reviews, critically appraising scientific papers, and extracting relevant information for medical writing projects
  • Enhance scientific writing skills to produce clear, concise, and well-structured documents for different audiences and purposes
  • Acquire advanced skills in crafting research articles, comprehensive review articles, and regulatory documents, adhering to industry standards and guidelines
  • Hone data presentation and visualization techniques to effectively communicate complex scientific information.
  • Learn to adapt scientific information for lay audiences, creating patient-centered materials and informed consent documents
  • Develop project management skills to successfully plan, execute, and deliver medical writing assignments within deadlines and to the highest quality standards
  • Tips and tricks to crack scientific writing interviews

What you will learn?

Day 1: Essential Skills for Medical Writing
Session 1: Introduction to Medical Writing as a Profession

  • Overview of medical writing career opportunities and industry trends
  • Roles and responsibilities of a medical writer in different sectors (pharmaceutical, CROs, medical communication agencies)
  • Key skills and competencies required for success in medical writing jobs

Session 2: Drug development and key deliverable documents in Medical Writing

  • Introduction to drug development (from Basic Research to FDA Approved Post-Marketing Surveillance)
  • Drug regulation
  • Key deliverables in medical communications (Literature Search, Abstracts, Manuscripts, Slide decks, Infographics, Plain language summaries)
  • Role of Medical Writers in Medical Congress
  • Publication ethics and guidelines to follow (ICMJEE, COPE, ISMPP, GPP 2022, CRediT)
  • The EQUATOR network

Session 3: Mastering Scientific Literature Review

  • Efficient searching and retrieval of scientific literature using databases and search strategies
  • Critical appraisal of scientific papers for relevance and quality
  • Extracting and summarizing key information for medical writing projects
  • Probable Interview Questions

Day 2: Advanced Medical Writing Skills

Session 1: Stages of a document development including publication planning

  • Kick-off meeting preparation
  • The art of writing a crisp MOM
  • Authorship compliance according to ICMJE guidelines
  • Draft development through processes of reviewing, QC checks, CE and graphic design (based on requirement)
  • Global Approval and Document submission (to either journal, Congress site or Stakeholder based on target audience)
  • Datavision overview in publication planning

Session2: Writing Clear and Concise Scientific Documents

  • Structure and organization of medical documents for different audiences (Journal, non-medical professionals, health-care professionals, Congress)
  • Techniques for clear and coherent scientific writing
  • Best practices for improving readability and ensuring logical flow

Session 3: Crafting Research Articles for Publication

  • In-depth understanding of research article components (IMRAD format)
  • Strategies for writing compelling titles and abstracts
  • Effective presentation of methods, results, and discussions
  • Probable Interview Questions

Day 3: Enhancing Medical Writing Expertise

Session 1: Writing Comprehensive Review Articles

  • Planning and organizing review articles to provide a comprehensive overview of a specific topic
  • Techniques for synthesizing and analyzing complex scientific information
  • Integrating critical analysis and drawing evidence-based conclusions

Session 2: Data Presentation and Visualization

  • Techniques for presenting numerical data effectively using tables, graphs, and figures
  • Interpreting and summarizing data for different audiences
  • Design principles for creating visually appealing and informative visuals

Session 3: Writing for Lay Audiences and Patient Education

  • Adapting complex scientific information for non-experts
  • Plain language writing techniques for patient education materials and informed consent documents
  • Incorporating patient-centered language and ensuring accessibility

Session 4: Other Deliverables

  • Preparing effective slide decks (Congress, MSLs, HCPs, Patients)
  • Using infographics and creating a compelling story through an interactive deck (patient journey, HEOR etc)
  • Publication notifications
  • Probable Interview Questions

Day 4: Miscellaneous

Session 1: Real-World Evidence and its importance in Medical Communications

  • Introduction to RWE and its significance
  • Difference between Clinical Trial and RWE or PMS
  • Introduction to HEOR and its importance in Medical Communications
  • How does writing documents for RWE and HEOR studies differ from traditional clinical trial articles

Session 2: Medical Writing Project Management

  • Effective project planning and organization for medical writing assignments
  • Collaboration and communication strategies with cross-functional teams
  • Time management, prioritization, and meeting project deadlines

Session 3: Sample writing test!

Q&A session, Probable Interview Questions

Fee Plan

INR 1999 /- OR USD 50

Intended For :

  1. Educational Background: Participants should have a background in healthcare, medicine, life sciences, communication, journalism, or a related field. This ensures that they have foundational knowledge relevant to medical communication.
  2. Professional Experience: While not always mandatory, participants with prior experience or employment in healthcare communication, medical writing, journalism, public relations, or related fields may be preferred.
  3. Language Proficiency: Proficiency in the language of instruction (e.g., English) is usually required to understand lectures, instructions, and training materials effectively.
  4. Computer Skills: Basic computer literacy and familiarity with digital communication tools and platforms may be beneficial, as the program may involve hands-on exercises or assignments using digital technologies.
  5. Motivation and Interest: Participants should demonstrate a genuine interest in medical communication and a commitment to improving their communication skills in the digital age.

Career Supporting Skills

Compliance with guidelines Analytical skills Journalistic skills Writing skills

Program Outcomes

  • Gain a competitive edge in the job market with in-demand medical writing skills
  • Enhance critical appraisal abilities to evaluate scientific literature effectively
  • Improve scientific writing proficiency, resulting in clear and impactful communication
  • Master the art of crafting research articles, review articles, and regulatory documents
  • Develop expertise in data presentation and visualization for enhanced scientific communication
  • Acquire the skills to adapt complex information for non-expert audiences, improving patient education materials
  • Build project management capabilities to effectively manage medical writing assignments